Although not particularly related to the work I have been doing, I was shown this video by a friend and thought it was great!
It also led me to research the tailors that helped to produce the video, Brioni. This is an Italian company that was established in 1945. I like their website (http://www.brioni.com/), particularly the design, and it is interesting to read that they are continually doing research into the fit of suits and their models as this is obviously a key aspect of bespoke tailoring and what differentiates it from mass produced suits; personalising each suit to the individual wearer.
The company began as a tailors shop in Rome, with a focus on high fashion. As their website describes 'Brioni innovated the fashion show concept...and showed men on the catwalk for the first time'. This is interesting as although tailoring always has been a fine craft, largely catering for the elite, the move to the catwalk arguably brought tailoring to the fore front of high fashion. The fact Brioni introduced a touch of colour to formal wear, dinner jackets in particular, also shows how they are innovators within the tailoring industry.
Looking through their collection, I thought this jacket was unusual, but compliments the bright colours of the collection. I think the use of these colours and fabrics reflects Brioni's sense of colour and high fashion influences, as well as clearly being a summer collection, perhaps intended to attract younger, fashion conscious customers. Colours seem to have played a key role in Brioni's history, and as a company they are one which has explored the relationship between innovation and tradition.
Brioni stated a tailoring school in 1985, which teaches the '220 phases needed to produce a Brioni garment'. It expanded in the 90s and not only makes suits but a whole range of men's garments.
The company appears to have boutiques across the world, though it is unclear whether these offer made to measure services.
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